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Trovaversary
Trovaversary (April 2026): Campaign execution including promotional announcement emails, countdown reminders, a dedicated sale landing page, and a host-facing promotional toolkit — all built and deployed in HubSpot.
The campaign drove 398 bookings and $1.34M in over 3 days, breaking the company's single-day sales record.
Trovaversary
Trovaversary (April 2026): Campaign execution including promotional announcement emails, countdown reminders, a dedicated sale landing page, and a host-facing promotional toolkit — all built and deployed in HubSpot.
The campaign drove 398 bookings and $1.34M in over 3 days, breaking the company's single-day sales record.
Monthly Newsletter
A monthly newsletter designed to foster community among TrovaTrip's host network by keeping them informed on upcoming events, new itineraries, resources, and sales.
Iteratively refined subject lines and preview text based on performance data, contributing to an average open rate of 43.76% — well above industry standard — with the May 2025 edition reaching 54%. Built and deployed in HubSpot across an audience of 14,500 hosts.
Marketing Collateral
Designed infographics, social media content, blog graphics, and custom itinerary visuals — translating complex information into clear, on-brand visuals that connect with TrovaTrip's community of travelers.
For Trans Day of Visibility, I interviewed and spotlighted trans hosts through a dedicated blog post and Instagram campaign, reflecting TrovaTrip's commitment to inclusive community storytelling.
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