Seasonal Sale Campaigns
Lead seasonal sales campaigns end-to-end. Sales result in 2-3x average weekly bookings, weaving together email, SMS, social, landing pages, and host partnerships into one cohesive push.
SMS
Wrote and managed promotional SMS campaigns, owning everything from copy and audience strategy to HubSpot workflow builds and performance tracking. SMS drove an average of 42% of all landing page views for sales.
Designed and wrote campaign emails and newsletters that combined copy, visual design, and strategic messaging to reach audiences of up to 78,000 travelers and 14,500 hosts. ~20% of our bookings came from emails.
Social Media
Built social campaigns and content across platforms. Static posts, promotional graphics, and short-form video — while directing a social media contractor to keep the brand's visual identity consistent across every channel.
Host Collaboration
With our product being primarily B2B, Creator participation and promotion is crucial to seasonal sales. Due to B2B seasonal sales pushes, Host promotions increased by 190%
Monthly Newsletter
A monthly newsletter designed to foster community among TrovaTrip's host network by keeping them informed on upcoming events, new itineraries, resources, and sales.
Iteratively refined subject lines and preview text based on performance data, contributing to an average open rate of 43.76% with the May 2025 edition reaching 54%. Built and deployed in HubSpot across an audience of 14,500 hosts.
Marketing Collateral
Designed infographics, social media content, blog graphics, and custom itinerary visuals — translating complex information into clear, on-brand visuals that connect with TrovaTrip's community of travelers.
For Trans Day of Visibility, I interviewed and spotlighted trans hosts through a dedicated blog post and Instagram campaign, reflecting TrovaTrip's commitment to inclusive community storytelling.
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